A new trading experience bridging the gap between TradFi & Web3

Role
Senior Product Designer
Year
2024
Tags
Mobile, Research, UX, UI
Amina Bank needed a modern mobile experience that bridged traditional and digital finance. I redesigned the platform to create a unified space for managing, buying and trading both fiat and crypto.
Portfolio and asset detail screens from the redesigned Amina Bank app
Problem

A legacy platform that no longer reflected the modern financial needs of Amina's customer base

Legacy experience
The interface was cluttered, confusing to navigate and failed to support both traditional finance and crypto.
Simple things were not simple
As digital assets gained traction, the lack of a unified view made it hard for users to manage or trade across fiat and crypto.
High drop-off
These limitations created frustration, abandoned trades and ultimately disengagement from the platform.
Process

From audit to a unified trading model

Discovery & audit
Conducted a full UX audit of the existing trading flow to identify friction points. Combined findings with user feedback, analytics and product requirements to map behavioural patterns and expectations.
Cross-platform benchmarking
Reviewed interfaces from leading traditional banks, neobanks and crypto trading apps. This helped define best-in-class interaction patterns, establish mental models and highlight opportunities for differentiation.
Information architecture overhaul
Redesigned the structure to support a dual-asset model of fiat and crypto. Introduced a shared portfolio dashboard that improved visibility and helped users quickly understand their total holdings.
Unified trade actions
Created a simplified and consistent trade model (Buy, Sell, Trade) that worked seamlessly across both fiat and crypto. Leveraged contextual UI cues to reduce decision fatigue and make complex interactions feel approachable.
Component design & prototyping
Built a modular component system that supported multiple currencies and account types. Prototyped flows in Figma and validated them with usability testing tools to refine clarity and usability.
Collaboration with engineering
Partnered closely with development teams to ensure technical feasibility, refine edge cases and streamline the design handoff for efficient build.
Wireframes

Mapping the end-to-end trading journey

Low-fidelity wireframes covered the full flow, from discovery and sorting through to order types, error states, approval and confirmation.

  • DiscoverDiscover
  • Slide to favouriteSlide to favourite
  • Sort drawerSort drawer
  • Market order screenMarket order screen
  • Market order activeMarket order active
  • Error stateError state
  • Market orderMarket order
  • Limit orderLimit order
  • Stop loss orderStop loss order
  • Order overviewOrder overview
  • Biometric approvalBiometric approval
  • Order confirmationOrder confirmation
Wireframe samples from the trading flow.
Solution

View, manage and trade between fiat and crypto in one place

A unified dashboard for all accounts and assets

The portfolio screen showing cash and crypto holdings together

Asset charts and statistics

Bitcoin advanced chart with time ranges

Cross-currency trading

Buying BTC with CHF in a single flow
Outcome

A unified experience

Users can now view, manage and trade both fiat and crypto in one seamless space, reducing friction, building confidence and driving engagement. Since my departure from Amina, the app has continued to evolve through feedback, with new features and ongoing enhancements.

Portfolio, trade and asset detail screens from the redesigned app
“This new experience gives me the ability to seamlessly manage and trade between all of my currencies.”
Amina customer
“Having all of my assets in one place is a game changer. I manage everything within Amina now.”
Amina customer

Testimonials

“Working with Khayam has been a pleasure. He’s one of the most proactive designers I’ve worked with, always stepping up to take ownership of challenges. Khayam led our design system, defined mobile-first patterns, and ensured best practices in highly regulated areas like crypto banking. He creates thoughtful, user-first solutions, tells compelling design stories, and consistently brings attention to detail. His ability to work autonomously in complex environments and his deep understanding of design thinking made him a major asset to our team. I highly recommend Khayam as a top-tier product designer.”

Frédéric BerghmansHead of Product Design, Amina Bank