Showing customers how Monese compares to the rest of the market

Customers could not tell how well Monese compared to other services when they were sending money globally. The information simply was not there.

So they went looking for it elsewhere. That often ended with the payment being made somewhere else, or not at all. We wanted to show customers how competitive we were in the FX market without them having to go and check.

After taking the lo-fi designs into hi-fidelity, we tested two variations of the chart with a very small difference between them.

The variant on the left used an arrow against each price to show whether it was higher or lower than Monese. The variant on the right used no icons at all, just the numbers. Everything else was identical, so anything we learned could only be about the arrows.

That last one settled it. Without the arrows the chart still holds all the same information, it just makes the customer do the work of comparing. The arrows shipped.

The chart sits behind the FX calculator, one tap from where a customer is already entering an amount. When Monese has the best price it sits at the top of the list, marked as the best price.

When Monese does not have the best price, the chart says so. The competitor that wins goes at the top and the copy is straightforward about it. That was the harder decision and the one that makes the feature worth trusting: a comparison chart that only ever flatters you is not a comparison chart.

A price comparison chart that shows how Monese stacks up against other FX services and an honest, transparent feature that shows when Monese does and does not offer the best price.